Four Seasons Hotel Seoul Partners with Sulwhasoo on K-Beauty Stays
Sulwhasoo brings Korean skincare to hotel stays, spa treatments and afternoon tea in Seoul.
Four Seasons Hotel Seoul has partnered with Korean luxury skincare brand Sulwhasoo on a series of K-beauty and wellness experiences, announced on February 27, 2026 and running from March 1.
Grouped under the name Holistic Heritage Experience, the programme draws on Sulwhasoo’s roots in Korean herbal traditions and brings the brand into the hotel through in-room kits, spa treatments and a seasonal afternoon tea.
A suite package and a flagship visit
The Holistic Heritage Retreat room package, bookable from March 1 to December 31, 2026, places guests in a City View or Palace View Executive Suite and includes The Ultimate S Heritage, a six-piece Sulwhasoo kit. Guests looking for a deeper introduction can book a limited-capacity experience at The House of Sulwhasoo, the brand’s flagship in Bukchon.
The partnership fits a clear trend in Seoul, where international hotel groups are using K-beauty as a cultural calling card for foreign visitors. By linking the stay to a flagship in one of the city’s most traditional neighbourhoods, the hotel extends the experience beyond its own walls and into Seoul itself.
Source: official announcement.
